How Pinterest is forecasting 2024 trends for users and marketers

How Pinterest is forecasting 2024 trends for users and marketers

By: Sydney Brown The social media app Pinterest is doing more than displaying creative posts. With nearly 500 million active monthly users, Pinterest reaches an almost evenly split audience between Generation X, Gen Z and millenials. In comparison, X, formerly Twitter, taps in at 500 million active users and Instagram at 2 billion, yet a platform rarely captivates such an active and ranging demographic. The social platform is now using analytics to inform its users and advertisers. “Pinterest Predicts” uses…

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How The New Pitch Clock in Baseball Is Bringing The Sport Back To Life

How The New Pitch Clock in Baseball Is Bringing The Sport Back To Life

The sport of baseball, long known as America’s pastime, had an issue. Games were dragging on for hours, attendance was down, and fans were losing interest. Now, thanks to a new addition to the game, the sport is thriving and attendance is up across the country. In 2018, the Major League Baseball Players Association pushed for a pitch clock to be added to  all regular season games, but MLB officials pushed back on the idea. Instead, the league added the…

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English Premier League setting records and influencing the game

English Premier League setting records and influencing the game

The English Premier League is breaking records and influencing teams globally. Experts point to many reasons for the increase in scoring and one expert at Kent State University, Curtis Good who teaches a course called Sport in the Global Perspective sees three main factors. The first is because of the implementation of the Video Assistant Referee system otherwise known as VAR. This system, implemented in 2019,  was created to assist on-field referees in making accurate decisions during the games. The…

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African Americans most likely to be targets of hate crimes  

African Americans most likely to be targets of hate crimes  

It is far more likely for African Americans to be targeted in a hate crime compared to other bias types in the U.S. According to the FBI Crime Data Explorer, hate crimes against African Americans made up nearly 30% of all reported hate crimes in the U.S. in 2022, outpacing those related to religion, sexual orientation and other races or ethnicities.  More than 11,600 hate crimes were reported in the U.S. in 2022 and more than 3,400 of those cases…

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Awards Shows: Bridging The Gap Between Generations of Viewers

Awards Shows: Bridging The Gap Between Generations of Viewers

Awards show viewership has been on the decline for years, but recent data show that younger generations seem to care more about awards show results despite not tuning in to see the live coverage.  2024’s awards season defied the recent trend of low ratings as a majority of the big-name award shows saw an increase in viewership over the previous year.  This year’s Academy Awards brought in 19.5 million viewers. This is a four-year high, up from 18.8 million in 2023….

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Jumping Ship: Why Cleveland and other midwest cities are declining in population

Jumping Ship: Why Cleveland and other midwest cities are declining in population

By Michael Neenan Cleveland was once known as a metropolis with a booming economy and growing population. Nowadays, it has fallen into decay after the loss of industry and decades of residents moving out from its city limits. What started as a city with over 914,808 seven decades ago has dropped to 372,624 according to the U.S. Census Bureau. Jennifer Mapes, a professor of human geography at Kent State University, says that most of Cleveland’s population has just moved outside…

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BLACK AMERICANS MORE LIKELY TO DIE FROM CANCER DUE TO HEALTHCARE DISPARITIES

BLACK AMERICANS MORE LIKELY TO DIE FROM CANCER DUE TO HEALTHCARE DISPARITIES

It’s no secret that cancer is one of the top causes of death in the United States. It’s the second leading killer according to the Centers for Disease Control. However, what many don’t know is that African Americans are more likely to die when diagnosed with cancer versus  any other race. Additionally, black women are even more likely to die from cancer when compared to the death rates of black men. Experts say These deaths are due to barriers that…

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Games Wide Open: The Olympics to Reach Gender Parity

Games Wide Open: The Olympics to Reach Gender Parity

The slogan for the 2024 Paris Olympics is “Games Wide Open” and for female Olympians, this may finally be true.  The IOC, or the International Olympic Committee said, in a prepared statement, they chose the slogan because, “Since day one, the Paris 2024 project has been all about openness.” The statement also detailed how the Paris Games will be historic in many ways. For example, this will be the first Olympic games with an even split of male and female…

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Beyond Red and Blue

Beyond Red and Blue

As we approach the much-anticipated 2024 presidential elections, the spotlight again falls on the often-overlooked world of political third parties. With registered voters contemplating their choices, it’s natural to wonder about the place of these alternative movements and how they will influence the trajectory of American democracy in the upcoming elections. According to the U.S. Department of State, many experts believe that the 2024 elections will be tight, giving third-party candidates potential influence on voters.  Building upon this anticipation, it…

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Shooting for the Stars: Women’s College Basketball Title Game Sees Largest Viewership in History

Shooting for the Stars: Women’s College Basketball Title Game Sees Largest Viewership in History

America couldn’t take their eyes off of women’s college basketball this season. The 2024 Women’s NCAA Championship Game between the Iowa Hawkeyes and South Carolina Gamecocks on April 7 was the most watched women’s basketball title game in history, according to Data released by Nielsen on April 9. Nearly 19 million viewers tuned in to the matchup, with its peak audience reaching over 24 million viewers during the game’s final minutes. South Carolina won the game 87-75, giving the team…

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