Flight 4 the Cure Spreads Message of Hope
Anchor Intro: A Kent State student is knitting her way to give others a hopeful future. Reporter Gabrielle Payne unweaves the story of how one girl started a business to transform something ugly into something beautiful.
“Although I lost my father and shed many tears because of this growing up, I chose happiness,” Kent State sophomore Krista Jordan says of why she began her business.
She dedicated her life to telling his story and joining the fight against cancer to tell the stories of all those battling every day. Flight 4 the Cure donates ten percent of its products to cancer research efforts at the Cleveland Clinic and University Hospitals.
“We are working to help find the cure, but also to support those currently suffering from the disease,” she says.
Thousands of dollars and hundreds of pounds of yarn later, the business has grown to occupy over 20 retail locations. The products include four seasonal lines of headbands and scarves. While the winter line features knit headbands and thick, knit scarves, the summer line includes yoga-friendly microfiber scarves that double as sweat towels.
The Flight 4 the Cure team is five members strong, including Brittney Zivcsak who says its important that patients “never give up their fight and always hold themselves together” just like the woven, knitted strands.
The name Flight 4 the Cure comes from the company’s logo of an angel wing. She hopes her business’s message will encourage others to take flight and join the fight.