How Pinterest is forecasting 2024 trends for users and marketers
By: Sydney Brown The social media app Pinterest is doing more than displaying creative posts. With nearly 500 million active monthly users, Pinterest reaches an almost evenly split audience between Generation X, Gen Z and millenials. In comparison, X, formerly Twitter, taps in at 500 million active users and Instagram at 2 billion, yet a platform rarely captivates such an active and ranging demographic. The social platform is now using analytics to inform its users and advertisers. “Pinterest Predicts” uses…