Awards Shows: Bridging The Gap Between Generations of Viewers
Awards show viewership has been on the decline for years, but recent data show that younger generations seem to care more about awards show results despite not tuning in to see the live coverage. 2024’s awards season defied the recent trend of low ratings as a majority of the big-name award shows saw an increase in viewership over the previous year. This year’s Academy Awards brought in 19.5 million viewers. This is a four-year high, up from 18.8 million in 2023….